The greatest danger for brands today isn’t rejection—it’s indifference. Like gladiators in a coliseum, we must win the crowd to survive. Our success, and our future, lies in the hands of people.
That’s why we built Camp Jefferson. For those who want to matter enough to be chosen. For those who want to conquer commoditization. For those with ambitions that exceed their resources — and who achieve them anyway. For the challengers.
It means empathy. Bravery. It means breaking the rules and writing a few new ones. It means constant evolution to keep pace with persistent revolution. It’s not easy. But it’s vital.