Commoditization is commonplace. Latest is greatest. Our consumers are becoming our competition. Advertising is just awareness. Celebrities dictate consumer choice. And we’re all one influencer post away from a bad quarter.
Spend and segment as we might, our fate lies in the hands of people. But people don’t choose brands that don’t mean anything to them. And so we all face the same, single challenge: making ourselves matter.
It means empathy. Bravery. It means breaking the rules, and writing a few new ones. It means constant evolution to keep pace with persistent revolution. It’s not easy. But it’s vital.
THAT’S WHY WE BUILT CAMP JEFFERSON. FOR THE CHALLENGERS.
Principles
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GROWTH
ADVERTISING
Advertising might happen along the way, but that’s not the goal. Success happens when our clients’ business grows. Marketing is one of many tools we use to make that happen.
OUTCOMES
OUTPUTS
Our value as a brand partner isn’t just the commercials, posters, or banners we produce. It’s the effect that work has on people’s emotions, thoughts, and behaviours.
TRUTH
SELLING
Persuasion is an expensive gamble. Whether we’re talking to our clients or their customers, ‘selling’ should never be necessary. If it’s really what people are looking for, the truth is all we need.
PEOPLE
TARGETS
We treat consumers with the empathy and respect they deserve. Because at the end of the day, they aren't a target market. They're people.
Services
Our full range of expertise delivers everything modern brands need to succeed. Our services can be applied, combined, or singled out to suit any project
