What we do

Everything depends on being chosen. Money, profit, subscriptions, likes, shares, referrals: the KPIs we chase are the results of people deciding on your brand over the others.

But each day, new competitors, technologies and influences, are making that choice more complex. Brands need to become chosen by more people, more often — but with fewer resources, faster timelines, and more competitors. And while the end result is business growth, the answer starts with people.


Challengers need matter enough to be chosen with fewer resources, faster timelines, and more competitors. That’s where we come in.

We deconstruct people’s choices: why they’re in the market, why they’re choosing their current brands, and why they would (or wouldn’t) choose you instead. This defines the changes we need to invest in, and the marketing, design, and innovation that will make those changes a reality. This is how we make your brand their best choice.


It’s not just about what we do, it’s about how we do it. And in our opinion, nothing is more vital than partnership. We pride ourselves on being true business partners. It’s at the heart of the collective 94% Likelihood to Recommend score that our clients gave us this year.

Partnership also drives our compensation agreements. We always prefer performance-based compensation, so our business only grows when yours does.

Partnership drives success. It’s why our clients choose us.


People can decide to choose your brand, or your competitors, at any point in the journey.

So everything we do begins with strategy: what we need to do to change people’s decisions, and which channels we need to invest in. And our robust in-house services mean we’re ready to take brands wherever that strategy leads.


The channel-agnostic, data-backed opportunities to make your brand chosen.

  • Business
  • Brand
  • Consumer
  • Data & Analytics


Powerful messaging backed by precision media to make true changes in people.

  • Campaign
  • Content
  • Experiential
  • Direct


Creating beautiful, efficient, and unique brands that drive people's desire to choose.

  • Identity
  • Packaging
  • Naming
  • Space


Scaleable digital brand experiences that can capture imagination and intent.

  • Website & Apps
  • Digital Experience
  • CMS
  • SEO


Peter Bolt

EVP, Managing Partner

Edith Rosa

SVP, General Manager

Ian Barr

SVP, Director of Strategy

Julie Nikolic

SVP, Director of Creative

Mike Blackmore

Creative Director

Chris Obergfell

Creative Director